The Cheerz innovation began after founder Patrick Cochrane read a news report of a nuclear accident in Northern Russia that exposed residents for miles around to dangerous gamma radiation. To help bolster their immune systems, the Russian Academy of Sciences provided a natural supplement based on succinate, an extract of the fossilized amber resin from 40-million year old pine trees.

Known for their love of vodka, those taking the supplement were pleasantly surprised to wake up without the usual nasty ‘morning after’ effects.

Cochrane enlisted the services of a top nutraceutical company to blend the succinate with several natural liver antioxidants to create a proprietary formulation for tablets, and eventually a versatile 1.7 oz. (50 mL), lemon lime flavored shot that can be taken straight or as a functional ’smart’ mixer with popular cocktails including margaritas, martinis and mojitos.

Simply take one shot for every up to 4 standard adult beverages, or as needed for optimum vitality. The recommended serving size for the IntelliTabs is one for every 2 standard alcohol drinks.

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