The ‘responsible binge drinker’
Jul 30th
The Centers for Disease Control defines binge drinking as 5 or more drinks for men, and 4 or more drinks for women. The CDC says 75 percent of the alcohol consumed by US adults is in the form of binge drinking. They are advised by health educators to be responsible by pacing themselves at no more than one drink per hour. But since social drinkers often attend events for five or more hours at a time, that consumption rate would qualify them as bingers. By this reasoning, careful drinkers could be both responsible drinkers and bingers at the same time! The current definition of binge drinking is clearly unrealistic and is apparently designed to inflate statistics on bingeing.
Moderate alcohol consumption linked to breast cancer – study
Jul 4th
An Oxford University study is among the first to link low-to-moderate alcohol consumption to breast cancer in women who drink as little as a single alcoholic beverage a day. “There were no minimum levels of alcohol consumption that could be considered to be without risk,” according to cancer epidemiologist and lead researcher Naomi Allen.
There is no absolutely safe level of consumption. “It is not necessary to drink huge amounts of alcohol—even low amounts taken regularly in a sensitive person increases their risk,” according to Helmut Seitz, professor of alcohol research at the University of Heidelberg in Germany. “The cells don’t forget. This will initiate tumors 20 to 25 years later,” he says.
Read more about health risks to social drinkers, and how new doctor endorsed Cheerz IntelliShots or iTabs can help.
Smart Sommelier
Jul 4th

A standard glass of wine contains about one-half ounce of pure alcohol. The liver can only process less than a quarter of an ounce of alcohol an hour. It takes about 6 hours to eliminate all the alcohol in 3 glasses of wine. That’s 6 hours of continuous exposure to acetaldehyde, possibly longer. Unmetabolized acetaldehyde overloads the liver and floods the body via the blood stream, causing hangover symptoms, and worse. Numerous studies have linked acetaldehyde to liver disease, breast cancer, Alzheimer’s, and even dependency.
Cheerz Challenge Las Vegas
Jul 4th
The Cheerz Challenge Las Vegas is a reality TV show recently filmed at the legendary Hard Rock Resort and Casino. Host Stuart Brazell followed a cast of eight young adults who had never previously tried IntelliShot, as they partied it up in the Hangover Capital of the World.
Six out of eight cast members took the shots, including Yoi Tanabe, a model for NBC’s Deal or No Deal, who suffers from Asian flush and was eager to see if IntelliShot would prevent the unsightly redness she gets in her face and neck after taking just a sip of alcohol. Two skeptics chose to party without IntelliShot.
The cameras were there to capture the morning after effects of partying with – or without – the benefit of IntelliShot. The results were astonishing.
The Cheerz Story
Jul 4th
The Cheerz innovation began after founder Patrick Cochrane read a news report of a nuclear accident in Northern Russia that exposed residents for miles around to dangerous gamma radiation. To help bolster their immune systems, the Russian Academy of Sciences provided a natural supplement based on succinate, an extract of the fossilized amber resin from 40-million year old pine trees.
Known for their love of vodka, those taking the supplement were pleasantly surprised to wake up without the usual nasty ‘morning after’ effects.
Cochrane enlisted the services of a top nutraceutical company to blend the succinate with several natural liver antioxidants to create a proprietary formulation for tablets, and eventually a versatile 1.7 oz. (50 mL), lemon lime flavored shot that can be taken straight or as a functional ’smart’ mixer with popular cocktails including margaritas, martinis and mojitos.
Simply take one shot for every up to 4 standard adult beverages, or as needed for optimum vitality. The recommended serving size for the IntelliTabs is one for every 2 standard alcohol drinks.





